Welcome to Outclarity
Your Customers Already Know What It’s Costing You
They say it in public, every day, on the platforms your industry is actually judged on. We read all of it, find the problems that keep recurring, and show you exactly where each one came from. Every finding is sourced. Every number is counted. Every fortnight, you see what changed.
One row per kind of source, one column per issue. Which platforms sit in each row is chosen by trade. Lime is what changed since the issue before — the column most people read first.
The kitchen was never the problem
Sixty-two reviews praise the food. What costs Marisol’s money is everything either side of the meal — and every finding names the page it came from.
Read the sample issueWhat we find
One complaint is noise. The same one, six times, is a business problem.
Nobody inside a business is counting how often the same thing is said about it in public. That is the gap — and it is where lost enquiries, abandoned bookings and quietly worse conversion sit for months at a time.
The complaint that keeps coming back
Not the mood, not a sentiment score. The specific thing customers name, in the words they wrote, counted across every platform your trade is judged on.
The leakof five taps to bookWhere you lose them
The booking that takes six taps, the question your site never answers, the phone that rang out. The step customers describe giving up at.
The gapread every fortnightWhat a stranger concludes
Your site on a phone on a bad connection, the listing you have not opened in four years, and whether any of them agree about your hours.
The proof24issues a yearWhether the fix worked
Fixed, new, still open, measured against the last issue. A fortnight where nothing moved says so in one line rather than padding it out.
Where we read
A hotel is not judged in the same places as a dentist
So the list is built per trade before a run starts. A clinic is read on Healthgrades and Zocdoc; a haulage firm is not, and neither of them is judged mainly on Google. Open your own trade below and the sources are named — it is the same list the researcher plans from, not a page somebody typed.
Answers
The questions people actually ask us
Before anybody buys this they want to know whether it is real, what it cannot do, and what happens if the evidence is thin. Those answers are written down rather than saved for a call — at length, with the parts that are not flattering left in.
Read the answersIs this just AI-generated analysis?
No. A language model does the reading — several hundred pieces of customer text a fortnight, which no person has time for — and extracts what was said and where. Every number is then computed in our own code over what it returned, and every finding is traced back to a source you can open. A model is never asked how often something happens, because it will answer and the answer will not be a count. AI makes the research possible at this scale. Evidence is what makes it worth reading.
What that means in practice
- The model reads and extracts. It never produces a number.
- Frequency, corroboration and severity are computed in our own code.
- Every finding names the page it came from and the date it was read.
Our Insight
What we learn, reading customers for a living
Written market by market, because a service business in Manchester and one in Milwaukee are judged in different places, by customers with different habits, under different rules.
Trustpilot, Google, and the register: where British customers actually check you
The UK platform mix is not a smaller version of the American one. In several trades the page that decides a sale is a regulator's register, not a review site.
27 August 2026 · 4 min read
The EU AI Act and your business process: what a service firm may actually automate
Most of what a service business wants to do with AI sits in the lowest risk band and needs no conformity assessment. Three things do not, and two of them are the ones firms try first.
21 August 2026 · 4 min read
The complaint that costs you most is the one nobody escalates
The customers who complain to you are the ones who still want the relationship. The expensive ones say nothing, leave, and write it down somewhere you never look.
19 August 2026 · 4 min read
See what we would find in your business
Enter your website and we will read the public record for it. The first report is researched and written the same day, so you can judge the work from the work.
Half of an issue is read from a site of your own. If your business does not have one, leave this empty — you get the half read from your listings and reviews, and here is what that leaves out.