United Kingdom
Reading British customers.
Trustpilot sits beside Google in a way it does not anywhere else, and the regulator's own register is often the third page a customer opens.
Trustpilot, Google, and the register: where British customers actually check you
The UK platform mix is not a smaller version of the American one. In several trades the page that decides a sale is a regulator's register, not a review site.
27 August 2026 · 4 min read
Applied AI in a British service firm: the first three processes
Not a strategy, a sequence. Where a mid-sized UK firm gets a return from AI inside an existing process — and the two places the ICO and the AI Act make the boundary a legal one.
13 August 2026 · 3 min read
What British customers say in public, and what they mean by it
Understatement is not politeness in a review — it is a measurement problem. A British complaint is systematically milder than the experience that produced it.
30 July 2026 · 4 min read
Why your Google Business Profile underperforms in the UK local pack
Three fields, one behaviour and one structural fact explain most of the gap between businesses that appear in the map results and businesses that do not.
17 June 2026 · 4 min read
Other markets
The same questions, answered for a different set of platforms.
United States
Where Google, Yelp and the BBB pull in different directions, and the platform your customers actually read depends on your trade.
5 articlesieIreland
A small market where word of mouth still outruns the platforms — and where the platforms record it anyway.
1 articledeGermany
Trusted Shops, Jameda and ProvenExpert carry weight Google does not, and the AI Act now shapes what a business may automate.
2 articlesfrFrance
Avis vérifiés, Pages Jaunes and Google Maps, read by customers who check a business before they call it.
1 articlenlNetherlands
A Google-first market with unusually high review literacy, and customers who say precisely what went wrong.
1 articleesSpain
Where seasonality moves a review profile more than service does, and reading the trend matters more than reading the average.
1 articleitItaly
TripAdvisor's home ground for hospitality, and a professional sector judged almost entirely on Google.
1 article