Answers
Whether it is real, what it cannot do, and what happens when the evidence is thin. Answered at length, with the unflattering parts left in — because the reader who asks these is the reader worth having.
No. Monitoring tells you what was said and when — it is a feed, and a feed hands you material rather than a finding. Our job starts after that: which complaint recurs, whether it appears on unrelated platforms, whether it is becoming more common, what it may be costing, and what we would investigate first. The difference is the difference between a notification and a conclusion somebody can act on in a management meeting.
No, and we would decline it. Everything comes from secondary, publicly available sources — your own public pages, your listings, your reviews, the directories your trade is shortlisted on. No booking system, no CRM, no inbox, no analytics. Everything in a report is something any customer could have seen, which is rather the point: if a problem is only visible from inside your business, your customers are not hitting it.
No. A language model does the reading — several hundred pieces of customer text a fortnight, which no person has time for — and extracts what was said and where. Every number is then computed in our own code over what it returned, and every finding is traced back to a source you can open. A model is never asked how often something happens, because it will answer and the answer will not be a count. AI makes the research possible at this scale. Evidence is what makes it worth reading.
No, and anybody who does is guessing with confidence. Commercial implications are reasoned from observed frequency and are labelled as estimates every time. What we can show you is that a specific thing was said, on these platforms, this many times, and whether it is getting worse. What that is worth to your business is a judgement you are far better placed to make than we are.
Then public research has limited visibility into your business, and we will say so rather than manufacture findings. A business with a handful of reviews does not have a measurable reputation problem. That is itself a useful answer — and the fix for a thin public record is asking your customers, not analysing what is not there.
Where customers discuss their experience publicly and where that experience drives the commercial result: hospitality, dining, healthcare and clinics, professional services, home and local trades, travel, and business software. Not every business is judged in the same places — a hotel is not judged like a dentist — so the source list is built per trade before a run starts. If public feedback about your business is genuinely sparse, this will be worth less to you, and we would rather say that before you pay.
One every 14 days — 24 over the year. The first is researched and written the day you start, usually within the hour, so you can judge the work from the work. Each issue is about what moved since the last one, so the second is mostly change rather than the first rewritten.
$490, charged once when you sign up, for 24 reports over the year. No monthly billing, no tiers, nothing else to buy. It renews annually and one button in your dashboard stops it, at any time, for good.
Where to go next
No. The year is sold as a whole and the first report is researched and delivered immediately, so there is no version of this where you have paid and received nothing. What you can do at any time is stop the renewal, from your dashboard, and you keep every report the year has paid for.
One button in your dashboard, under Subscription. It tells Stripe to stop the renewal — the change is made where your card actually is, so our records and the charge cannot disagree. It takes effect at the end of the period you have paid for, and every report that year owes you still comes.
Where to go next
Public listings and your own website, read the way a first-time customer would read them. Our crawler names itself and explains how to keep it out entirely.
No. It is used to write your reports and for nothing else, and we do not use one client's evidence to write another's. Ask us to delete what we hold and we will, without writing to anyone.
Where to go next
Yes, and the signup form takes a blank in that field on purpose. What you should know is which half you get. Roughly half of what an issue contains is read from your own pages — the booking that takes six taps, the hours that disagree with your listing, the question a customer arrives with that nothing on the site answers. Without a site there is nothing to read for that half, and your issues will not contain it. The other half — your listings, your reviews, the directories your trade is shortlisted on — we read for businesses that have no site at all, and if anything there is more of it, because the listing is the only place a customer can write. That is the trade, stated before you pay rather than discovered in the first issue. If you later get a site, tell us and the missing half starts appearing.
Then there is no report that fortnight and nothing to pay for. We would rather send a short note saying we could not read it than a confident page of findings about a site we never saw.
Where to go next