United States
Reading American customers.
Where Google, Yelp and the BBB pull in different directions, and the platform your customers actually read depends on your trade.
The complaint that costs you most is the one nobody escalates
The customers who complain to you are the ones who still want the relationship. The expensive ones say nothing, leave, and write it down somewhere you never look.
19 August 2026 · 4 min read
Applied AI in a service business: what to automate first, and what to never automate
The useful question is not whether to use AI. It is which part of which process, and where the boundary sits between what a model may decide and what has to be counted.
5 August 2026 · 4 min read
Your rating went up. Your bookings went down. Both can be true.
An average rating is a lagging, volume-weighted, mix-blind number. Here is what to read instead, and why the spread matters more than the mean.
22 July 2026 · 3 min read
Google is one source. Your customers are checking eight others.
Which platform decides a sale depends almost entirely on the trade. Reading only the one everybody has heard of means reading the one your customers use least.
8 July 2026 · 3 min read
Four questions to ask before you change anything because of a review
Reacting to individual feedback is how a good process gets rebuilt around an outlier. These four questions take ten minutes and prevent most of it.
24 June 2026 · 4 min read
Other markets
The same questions, answered for a different set of platforms.
United Kingdom
Trustpilot sits beside Google in a way it does not anywhere else, and the regulator's own register is often the third page a customer opens.
4 articlesieIreland
A small market where word of mouth still outruns the platforms — and where the platforms record it anyway.
1 articledeGermany
Trusted Shops, Jameda and ProvenExpert carry weight Google does not, and the AI Act now shapes what a business may automate.
2 articlesfrFrance
Avis vérifiés, Pages Jaunes and Google Maps, read by customers who check a business before they call it.
1 articlenlNetherlands
A Google-first market with unusually high review literacy, and customers who say precisely what went wrong.
1 articleesSpain
Where seasonality moves a review profile more than service does, and reading the trend matters more than reading the average.
1 articleitItaly
TripAdvisor's home ground for hospitality, and a professional sector judged almost entirely on Google.
1 article