In a report
Two pages. Nothing you have to interpret.
It arrives as an email you can finish on a phone, with a permanent link and a PDF if you need to hand it to whoever maintains the thing it is about. Written to be read to the end, not skimmed.
The five parts 01 – 05
The opening
Three or four sentences on the state of things, written for a person who has ninety seconds. Written by a model from the measurements, and never carrying a number the measurements do not have.
The findings
Usually four to eight. Each is a headline, two or three sentences of what was observed, and a line saying where it was seen and on what date. Ordered by what would cost you most to leave alone.
What changed
Against your last issue: fixed, new, still open. This is the part that makes a fortnightly report different from an audit — the second issue is mostly this.
What customers said
Where we could match your business to its reviews with confidence, the themes and the wording. Where we could not, the report says so instead of guessing.
The score, last
One number, and the breakdown that produced it, at the bottom rather than the top. It is there so you can see movement across issues, not so it can be the headline.
Marisol’s
A 40-seat neighbourhood restaurant · 7 pages read · 62 reviews matched
The kitchen is not the problem. Across sixty-two reviews the food is praised in fifty-one of them. What is costing you is everything either side of the meal.
Your booking asks for a card, and your reviews say so
Three reviews this quarter mention being asked for card details to hold a table. Nothing on the booking page says what the card is for.
Seen on /reservations and 3 reviews · 14 AugustNobody has answered a review since March
Nineteen reviews have arrived since the last reply from the business. Four describe a specific, fixable problem.
Seen on Google Business Profile · 14 AugustYour lunch menu is three months out of date
The PDF linked from the menu page is dated May and lists two dishes the specials board does not. It was current at the last issue.
Seen on /menu · changed since 31 JulyFindings, as they appear
Your online booking asks for a card, and your reviews say so
Three reviews in the last quarter mention being asked for card details to hold a table. Two of them use the word “deposit”. Nothing on the booking page explains what the card is for or when it is charged.
Nobody has answered a review since March
Nineteen reviews have arrived since the last reply from the business. Four of them describe a specific, fixable problem and name a member of staff.
Your lunch menu is now three months out of date
The PDF linked from the menu page is dated May and lists two dishes the specials board does not. It was current at the last issue.
An invented business — see the full sample.
How it reaches you
As an email you can finish on a phone. Every issue also has a permanent link and a PDF, because a finding about your booking page usually needs to reach whoever maintains the booking page — and asking somebody to print a web page themselves is how a finding stops travelling.
Every message carries a one-click link to your billing page and a working unsubscribe. Neither needs a reply from us.
When there is nothing to say
It happens, and it is the honest half of a fortnightly product. If your site did not change, your reviews did not move and nothing new appeared, the issue says that in a line and stops. Sixty-three of the first four hundred businesses we built evidence for produced too little to write about at all, and none of them got a report padded out to look like one.
See your own, not a sample
The first issue is written the day you sign up, from your site and your platforms — so you can judge this from the actual thing.