Our Insight
What we learn, reading customers for a living.
Written market by market, because a service business in Manchester and one in Milwaukee are judged in different places, by customers with different habits, under different rules. No borrowed statistics — arguments, worked examples, and the rules we actually apply.
Choose your market
Each one has its own platforms, its own registers and its own recurring complaint. Each has its own feed and its own sitemap.
United States
Where Google, Yelp and the BBB pull in different directions, and the platform your customers actually read depends on your trade.
5 articlesgbUnited Kingdom
Trustpilot sits beside Google in a way it does not anywhere else, and the regulator's own register is often the third page a customer opens.
4 articlesieIreland
A small market where word of mouth still outruns the platforms — and where the platforms record it anyway.
1 articledeGermany
Trusted Shops, Jameda and ProvenExpert carry weight Google does not, and the AI Act now shapes what a business may automate.
2 articlesfrFrance
Avis vérifiés, Pages Jaunes and Google Maps, read by customers who check a business before they call it.
1 articlenlNetherlands
A Google-first market with unusually high review literacy, and customers who say precisely what went wrong.
1 articleesSpain
Where seasonality moves a review profile more than service does, and reading the trend matters more than reading the average.
1 articleitItaly
TripAdvisor's home ground for hospitality, and a professional sector judged almost entirely on Google.
1 articleMost recent
Trustpilot, Google, and the register: where British customers actually check you
The UK platform mix is not a smaller version of the American one. In several trades the page that decides a sale is a regulator's register, not a review site.
27 August 2026 · 4 min read
The EU AI Act and your business process: what a service firm may actually automate
Most of what a service business wants to do with AI sits in the lowest risk band and needs no conformity assessment. Three things do not, and two of them are the ones firms try first.
21 August 2026 · 4 min read
The complaint that costs you most is the one nobody escalates
The customers who complain to you are the ones who still want the relationship. The expensive ones say nothing, leave, and write it down somewhere you never look.
19 August 2026 · 4 min read
Applied AI in a British service firm: the first three processes
Not a strategy, a sequence. Where a mid-sized UK firm gets a return from AI inside an existing process — and the two places the ICO and the AI Act make the boundary a legal one.
13 August 2026 · 3 min read