Outclarity
The report
What is in a reportHow a finding is writtenWhat changed since last timeWhen there is nothing to sayA full sample issueEmail, web and PDFWhat a year costs
Industries
Hotels & hospitalityHotels & lodging
Restaurants & foodRestaurants & cafés
Health & careClinics & primary careDental practicesHospitals & health systemsAllied health & therapyVeterinary practicesSpas & wellnessGyms & fitness studios
Professional servicesLaw firmsAccountants & financial advisersConsultanciesEstate & letting agentsSchools & training providers
Software & agenciesIT services & softwareMarketing & creative agencies
Home, trade & retailHome services & tradesConstruction & contractingGarages & auto serviceLogistics & haulageRetail & shops
Capabilities
Reading every platform your trade is reviewed onThe same complaint, on separate sitesCounting, rather than asking a model how common a thing isChecking that a quote is in the page it citesMaking sure it is your business, before anything elseSaying where it looked and found nothingWhat moved since your last issueWeighting what was said recentlyKeeping what it saw, not just what it concluded
Method
The four stepsThe evidence we keepWhy the numbers are ours, not a model'sWhat we do not doWhat it will never doWhat we hold about youTerms
Our Insight

Topics

Customer signalsApplied AIReputationLocal searchService operations

Markets

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Pricing
Pricing
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Software & agencies

IT services & software

The review marketplaces buyers shortlist from, and the comparison pages that rank you against strangers.

12Platforms particular to this trade

Where this trade is actually judged — which is rarely where its owner is looking.

8Read for every business

Whatever you sell, somebody has an opinion about you in these eight.

8Themes counted, not characterised

How often each is raised, on how many separate platforms, and whether the recent half is worse than the older half.

Read where this trade is judged.

These are the sources the researcher plans a run from, read at the moment this page was rendered. If the crawler stops reading one, it leaves this list the same day — which is the difference between a source list and a marketing page somebody typed.

Read a full sample

Where an issue reads

Particular to it services and software

All of Software & agencies
G2CapterraTrustRadiusGetAppSoftware AdviceAlternativeToGartner Peer InsightsClutchGoodFirmsProduct HuntSourceForgeStackShare

And for every business, whatever it sells

Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor

Why some of these are not review sites

  • G2 — the buyer's first stop, and the one with the most detailed category comparison
  • TrustRadius — longer, more technical reviews from larger accounts
  • AlternativeTo — who they are being replaced by — the substitution set, stated by users rather than by analysts
  • Clutch — the agency and services side, with verified client interviews

What it counts

The same complaint on three sites is a different fact

How counting works
ExpertiseCounted every issue

Whether the work was right, and demonstrably so

CommunicationCounted every issue

Updates, plain language, reachability

ResponsivenessCounted every issue

Reply times, missed calls, chasing

Delivery and deadlinesCounted every issue

On time, scope kept, handover

And 4 more in every issue: fees and billing, outcomes, onboarding and setup, support after the sale.

24 issues about it services and software

Yours specifically — no benchmarks, no industry averages, no filler. The first one is written the day you sign up, so you can judge it before the second arrives.

Your website