Outclarity
The report
What is in a reportHow a finding is writtenWhat changed since last timeWhen there is nothing to sayA full sample issueEmail, web and PDFWhat a year costs
Industries
Hotels & hospitalityHotels & lodging
Restaurants & foodRestaurants & cafés
Health & careClinics & primary careDental practicesHospitals & health systemsAllied health & therapyVeterinary practicesSpas & wellnessGyms & fitness studios
Professional servicesLaw firmsAccountants & financial advisersConsultanciesEstate & letting agentsSchools & training providers
Software & agenciesIT services & softwareMarketing & creative agencies
Home, trade & retailHome services & tradesConstruction & contractingGarages & auto serviceLogistics & haulageRetail & shops
Capabilities
Reading every platform your trade is reviewed onThe same complaint, on separate sitesCounting, rather than asking a model how common a thing isChecking that a quote is in the page it citesMaking sure it is your business, before anything elseSaying where it looked and found nothingWhat moved since your last issueWeighting what was said recentlyKeeping what it saw, not just what it concluded
Method
The four stepsThe evidence we keepWhy the numbers are ours, not a model'sWhat we do not doWhat it will never doWhat we hold about youTerms
Our Insight

Topics

Customer signalsApplied AIReputationLocal searchService operations

Markets

United StatesUnited KingdomIrelandGermanyFranceNetherlandsSpainItaly
Pricing
Pricing
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Hotels & hospitality

Hotels & lodging

Booked somewhere else and reviewed there too. Nine sites hold the reputation and the business owns none of them.

11Platforms particular to this trade

Where this trade is actually judged — which is rarely where its owner is looking.

8Read for every business

Whatever you sell, somebody has an opinion about you in these eight.

12Themes counted, not characterised

How often each is raised, on how many separate platforms, and whether the recent half is worse than the older half.

Read where this trade is judged.

These are the sources the researcher plans a run from, read at the moment this page was rendered. If the crawler stops reading one, it leaves this list the same day — which is the difference between a source list and a marketing page somebody typed.

Read a full sample

Where an issue reads

Particular to hotels and lodging

All of Hotels & hospitality
Booking.comTripadvisorExpediaHotels.comAgodaTrivagoKayakAirbnbVrboHostelworldGoogle Hotels

And for every business, whatever it sells

Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor

Why some of these are not review sites

  • Booking.com — the largest single body of verified-stay reviews in Europe, and the score most travellers actually filter on
  • Tripadvisor — longest-running corpus; where the ranking within a town is set
  • Trivago — aggregates rates — where a direct-booking price gap becomes visible to the guest
  • Airbnb — the competitive set a small hotel is actually losing rooms to
  • Hostelworld — budget and independent properties only

What it counts

The same complaint on three sites is a different fact

How counting works
CleanlinessCounted every issue

Rooms, bathrooms, linen, smell, housekeeping

Staff and front deskCounted every issue

Check-in, attitude, responsiveness, problem handling

Room conditionCounted every issue

Beds, bathroom, fixtures, size, view

NoiseCounted every issue

Walls, corridors, street, air conditioning, neighbours

And 8 more in every issue: maintenance, food and breakfast, amenities, wifi and connectivity, parking, location, value and pricing, booking and billing.

24 issues about hotels and lodging

Yours specifically — no benchmarks, no industry averages, no filler. The first one is written the day you sign up, so you can judge it before the second arrives.

Your website