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Capabilities
Reading every platform your trade is reviewed onThe same complaint, on separate sitesCounting, rather than asking a model how common a thing isChecking that a quote is in the page it citesMaking sure it is your business, before anything elseSaying where it looked and found nothingWhat moved since your last issueWeighting what was said recentlyKeeping what it saw, not just what it concluded
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The reportIndustriesPricing

Hotels & hospitality

Hotels & lodging

Booked somewhere else and reviewed there too. Nine sites hold the reputation and the business owns none of them.

Read a full sample What is in an issue

Where hotels and lodging are judged

  • Booking.com
  • Tripadvisor
  • Expedia
  • Hotels.com
  • Agoda
  • Trivago
  • Kayak
  • Airbnb
  • and 3 more

Plus the 8 read for every business, whatever it sells — the full list.

Where an issue reads

Particular to hotels and lodging

Read at the moment this page was rendered. If the crawler stops reading one, it leaves this list the same day — which is the difference between a source list and a marketing page somebody typed.

All of Hotels & hospitality
Booking.comTripadvisorExpediaHotels.comAgodaTrivagoKayakAirbnbVrboHostelworldGoogle Hotels

And for every business, whatever it sells

Google Business ProfileTrustpilotFacebook recommendationsBetter Business BureauRedditNextdoorIndeedGlassdoor

Why some of these are not review sites

Booking.com
the largest single body of verified-stay reviews in Europe, and the score most travellers actually filter on
Tripadvisor
longest-running corpus; where the ranking within a town is set
Trivago
aggregates rates — where a direct-booking price gap becomes visible to the guest
Airbnb
the competitive set a small hotel is actually losing rooms to
Hostelworld
budget and independent properties only

What it counts

The same complaint on three sites is a different fact

Every issue counts the same 12 themes for this trade — how often each is raised, on how many separate platforms, and whether the recent half is worse than the older half. None of it is a model’s impression of how common something is.

How counting works
CleanlinessCounted every issue

Rooms, bathrooms, linen, smell, housekeeping

Staff and front deskCounted every issue

Check-in, attitude, responsiveness, problem handling

Room conditionCounted every issue

Beds, bathroom, fixtures, size, view

NoiseCounted every issue

Walls, corridors, street, air conditioning, neighbours

And 8 more in every issue: maintenance, food and breakfast, amenities, wifi and connectivity, parking, location, value and pricing, booking and billing.

24 issues about hotels and lodging

Yours specifically — no benchmarks, no industry averages, no filler. The first one is written the day you sign up, so you can judge it before the second arrives.

Your website

Half of an issue is read from a site of your own. If your business does not have one, leave this empty — you get the half read from your listings and reviews, and here is what that leaves out.