Germany
Reading German customers.
Trusted Shops, Jameda and ProvenExpert carry weight Google does not, and the AI Act now shapes what a business may automate.
The EU AI Act and your business process: what a service firm may actually automate
Most of what a service business wants to do with AI sits in the lowest risk band and needs no conformity assessment. Three things do not, and two of them are the ones firms try first.
21 August 2026 · 4 min read
Where German customers actually review a service business
Google is not the centre of gravity it is elsewhere. Trusted Shops, ProvenExpert and the sector portals carry weight, and the complaint arrives in a different register.
15 July 2026 · 3 min read
Other markets
The same questions, answered for a different set of platforms.
United States
Where Google, Yelp and the BBB pull in different directions, and the platform your customers actually read depends on your trade.
5 articlesgbUnited Kingdom
Trustpilot sits beside Google in a way it does not anywhere else, and the regulator's own register is often the third page a customer opens.
4 articlesieIreland
A small market where word of mouth still outruns the platforms — and where the platforms record it anyway.
1 articlefrFrance
Avis vérifiés, Pages Jaunes and Google Maps, read by customers who check a business before they call it.
1 articlenlNetherlands
A Google-first market with unusually high review literacy, and customers who say precisely what went wrong.
1 articleesSpain
Where seasonality moves a review profile more than service does, and reading the trend matters more than reading the average.
1 articleitItaly
TripAdvisor's home ground for hospitality, and a professional sector judged almost entirely on Google.
1 article