Italy
Reading Italian customers.
TripAdvisor's home ground for hospitality, and a professional sector judged almost entirely on Google.
Other markets
The same questions, answered for a different set of platforms.
United States
Where Google, Yelp and the BBB pull in different directions, and the platform your customers actually read depends on your trade.
5 articlesgbUnited Kingdom
Trustpilot sits beside Google in a way it does not anywhere else, and the regulator's own register is often the third page a customer opens.
4 articlesieIreland
A small market where word of mouth still outruns the platforms — and where the platforms record it anyway.
1 articledeGermany
Trusted Shops, Jameda and ProvenExpert carry weight Google does not, and the AI Act now shapes what a business may automate.
2 articlesfrFrance
Avis vérifiés, Pages Jaunes and Google Maps, read by customers who check a business before they call it.
1 articlenlNetherlands
A Google-first market with unusually high review literacy, and customers who say precisely what went wrong.
1 articleesSpain
Where seasonality moves a review profile more than service does, and reading the trend matters more than reading the average.
1 article